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International Expansion & Market Entry

Building Your Freight Forwarding Team in a New Country

Entering a new market starts with the people who will lead it. We recruit the country managers and teams freight forwarders need to grow across the US, Germany, Benelux and Australia.

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New Market, Same Standards: Delivering the Right Team

When a freight forwarder enters a new country, the business plan is usually ready long before the team. Experienced candidates see a new market entrant as a risk, and the salespeople with the strongest books of business are the least likely to move. Expectations also shift from one market to the next, from salary and incentives to how many days people expect to work from home.

Our recruiters speak to freight professionals across the US, Germany, Benelux and Australia every day about what they earn, how they want to work and what would make them move. We use those conversations to help you shape an offer that competes from the first approach, and to explain your plans to passive candidates who would never respond to an advert.

Supporting CLASQUIN’s Growth in the US

French forwarder CLASQUIN, which has more than 85 offices worldwide, made 2025 a year of expansion in the US. We managed 11 of its vacancies across customs, pricing, operations and inside sales, averaging five to six interviews per role.

Our co-founders visited CLASQUIN’s Los Angeles office to understand its culture first-hand. Ten candidates received offers and seven were hired, including Customs Brokers, Pricing Analysts and Air and Ocean Import/Export Agents, helping CLASQUIN reduce the number of recruiters it works with.

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Five Branch Start-ups for Gebrüder Weiss

Gebrüder Weiss, the Austrian logistics group with more than 180 locations in over 30 countries, has been building its US air and ocean freight network city by city. We recruited the branch managers and teams behind its start-ups in El Paso, Miami, Laredo, Denver and Phoenix.

We engaged more than 100 candidates to find leaders with US market expertise who matched the company’s values. Across 23 placements in operational and leadership roles, every branch start-up hire remains in place, and the partnership continues as further locations are planned.

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Why Freight Forwarders Choose Freight Appointments to Lead Their Expansion

Freight Appointments is a specialist freight forwarding recruitment agency founded by Danny Barnes and Lewis Bunn, with recruiters covering the US, Germany, Benelux and Australia. We build shortlists from an established forwarding network rather than job boards, so you reach the operators, salespeople and leaders already working for your future competitors. We recruit by vertical as well as job title, across pharmaceuticals, project logistics, time critical, aerospace and defence, automotive, energy and high-tech freight. For country manager and branch manager appointments, we run searches under NDA and present two or three carefully vetted candidates.

Everything You Need to Hire in an Unfamiliar Market

Entering a new country raises questions your HR team may not be able to answer. What should you pay a branch manager in Houston or an air export coordinator in Hamburg? Which languages will the role need in Antwerp? What do candidates expect on commission, notice periods and home working? Our recruiters advise on all of it from live conversations in each market, so your offer is right before the search begins. We also manage the process for you across time zones, from sourcing and screening to interview scheduling, feedback and offer negotiation. Once your hires start, we stay in touch to make sure the role works for both sides.

Your country manager will set the direction for the whole market, often working with limited support from head office. We approach proven freight forwarding leaders who know the local market and have built a business before. For confidential market entry plans, we run the search under NDA and present two or three carefully vetted candidates.

Whether your first international office is in New Jersey, Hamburg, Rotterdam or Sydney, it needs a small team that can do a lot from day one. We recruit operators, customs specialists and salespeople who are comfortable building processes in a new business, and match every hire to the leader they will report to.

Growing beyond your first location means finding leaders for new regions without diluting what already works. That is how we supported Gebrüder Weiss as it grew its US network, recruiting the branch managers and teams behind start-ups in El Paso, Miami, Laredo, Denver and Phoenix.

Every market has its own customs rules, and a new entrant cannot afford mistakes on its first shipments. We recruit customs and compliance professionals with proven local experience, including licensed customs brokers with active licences for forwarders entering the US.

Our recruiters work in the same freight markets year after year, so we know the business development managers who already have relationships with local shippers, and what it would take for them to move. We speak to them about what they want from their next role, from commission and earning potential to the chance to build something new, and present your opportunity in a way that appeals to them.

Looking to Expand Your Freight Forwarding Business Into a New Country?

Freight forwarders come to us at different stages of international growth. Some are opening their first office abroad. Others are already trading in a market and need leaders to take them into new regions. Freight Appointments is trusted by some of the world's leading freight forwarders and logistics organisations. 

Whatever stage your expansion has reached, we recruit the country managers, regional leaders and teams who turn a market entry plan into a trading business, across the US, Germany, Benelux and Australia.

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Founders Who Know Your Market First-Hand

Our co-founders spend time in the markets we recruit for, from visits to clients across the US to weeks on the ground in Australia. They attend industry events such as TPM and Breakbulk and meet forwarders in hubs like Rotterdam, so the advice you get on a new market comes from people who have been there recently.

They have also supported several forwarders starting up in new countries and cities, so they know where expansions tend to stall and how to plan the hiring around it.

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400+
Import, Export & Customs Specialists Hired
800+
Successful Candidates
160+
5* Google Reviews
$52000000
Worth/value of salaries negotiated

Whoever You Need, in Whichever Market You’re Entering

From the leader who launches your business to the operators who handle its first shipments, we recruit every role a freight forwarder needs to establish itself and grow in a new country.

Your first in-country leader carries the market. They build relationships with customers, carriers and partners, make the first hires and represent your brand in a country where it may not yet be known, often several time zones away from head office.

Through our Executive Search, we recruit leaders who have built or grown a forwarding business in that market and can work with the autonomy a new entry demands. We look for people who can connect your international network with what local customers actually need.

Once your business is established, senior leaders take on commercial strategy, product development and performance across the market. They decide which regions to grow into next and which services to build around.

We recruit senior freight leaders with local market knowledge and experience inside international groups, so they understand both the market you are growing in and the expectations of a global business. In the US, that means leaders who know the differences between gateways such as Los Angeles, Chicago and New York.

As you expand across a new country, each location needs a leader who can secure premises, recruit a team and own the P&L from day one, often in a city where your brand has no history.

We recruit branch managers with P&L exposure and start-up experience who can lead mixed sales and operations teams. For Gebrüder Weiss, that meant the leaders behind its US branch start-ups in El Paso, Miami, Laredo, Denver and Phoenix.

Your commercial team turns a market entry into revenue, winning local shippers and connecting them with the services your international network already provides.

Our recruiters know the salespeople with established relationships in each market and what would make them move. We recruit business development managers to open new accounts, global sales managers to coordinate multi-country customers and key account managers to protect and grow your most valuable relationships.

Every country has its own customs rules, and a new market entrant needs compliance expertise in place before its first shipment arrives. Mistakes at this stage are costly and slow to recover from.

We recruit customs and compliance professionals with proven local experience, including licensed customs brokers with active licences for forwarders entering the US. When CLASQUIN expanded in the US, the roles we filled included Customs Brokers.

Your operations team keeps freight moving and quotes competitively against forwarders who have been in the market for years. In a new business, they often cover a wider range of tasks while processes are still being set up.

We recruit operators with hands-on shipment control, documentation accuracy and pricing experience who are comfortable building something new. For CLASQUIN’s US growth, our placements included Pricing Analysts and Air and Ocean Import/Export Agents.

Planning Your Next Market?

Tell us which country you are entering, which services you will launch and when you need your team in place. We will help you plan the hires and find the people to lead your expansion.

‍Please note that any information provided is treated as strictly confidential.

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